Advertising Management
If a business has to survive, it has to sell its product and for this purpose it has to publicize its product to the potential customers. But many business men do not have the faintest idea about advertising and publicity of the product. The decisions regarding advertising are known as advertising management.
While the company has to use advertising, there are a few tips on the basis of which the advertisement should be made.
• The advertisement which is made focuses on the main objective of the company and hence it proves to be advantageous. If you are unsure of the advertisement that you should make for your product, then there are many ad agencies which take up the contract of making the advertisement and also publish the advertisement.
• The ad agencies have a lot of contacts with the media people. When they have to publish the ads, they make use of the contacts to reduce the price of the publishing. For example, the television is the most expensive media of advertising that one can choose. If you approach the TV media through your own company, they will charge a higher price than the ad agency. This is because the ad agency gives them more business. When the media is very difficult to obtain for your advertisement, the ad agency will be able to do this also very easily.
• The ad agencies have the ability to get the attention of the customers through their ads. So it is preferable to get the ad done by them rather than do it yourself. They know the type of concepts that work with the modern generation and the type of media they should use for the product.
• The ad agency has the ability to arrange for huge media as and when required by the company with minimum time. This is not possible for any other normal person as they do not have any contacts with the media persons.
The internet is now used as a media of advertisement and it has proven to be the apt choice for many businesses and companies. The main reasons for the popularity of the internet as an advertising media are as follows
• Cheap- the internet is the cheapest source of advertising media. While you have to take up the costs incurred on the maintenance of the website but this is a more economical way and is cheaper than the other media of advertising like the television.
• Large audience- It aims at a huge audience base. Nowadays people of all ages use the internet and thus the advertisements can be sent out to all the people who access the internet.
• One of the most important reasons for the internet becoming a huge hit is the e commerce. The e commerce flourished and the business world entered the internet. Thus the option of online advertising was chosen by many business people and the prospect worked very well in the favor of the companies.
