Transamerica Life Insurance
The internationally-known brand of the Transamerica pyramid began in 1968. Company president John R. Beckett was taking a walk in a park and noticed the interaction between the trees and the sunlight, how it filtered through the leaves and branches. He imagined a pyramid shaped building interacting with the environment as opposed to traditional box buildings that block out sunlight and air. William L. Pereira and Associates was hired to design the Transamerica Life Insurance home offices in that pyramid shape to allow the sunlight to reach the surrounding city streets.