The Green Eyed Monster
Over the years, as a copywriter, I’ve spoken to a number of business people who really get riled up about their competitors.
Sometimes it’s based on jealousy… sometimes they don’t like their ethics… and sometimes they just don’t like the fact that they are taking some of their clients.
For instance, I was chatting with a cafe owner several months ago and he was talking about the fact the competitors across the road wouldn’t talk to them.
Well, they were probably annoyed because they had taken a lot of their market share.
But let’s face it, getting upset with your competitors isn’t going to generate any more business.
A smarter idea for that cafe owner would have been to…
Start distributing flyers around the entire local area offering free coffees for a limited time.
Collecting the email addresses of their customers and sending them special offers.
The bottom line is it’s pointless getting angry at your competitors. And if we as business people took the energy we give to being angry or annoyed at our competitors and invested that energy into developing strategies to growing our business… our competitors could just become our best friends… because they force us to grow to the next level.
