Choose the Right Trade Show
Trade shows can be very lucrative to your business if done correctly. Stunning trade show displays, well-trained booth staff, and promotional giveaway items are a must if you want to do well at the event. However, none of that will matter if you’re at the wrong show. It is so important to choose events where your target audience will be instead of going to every single convention that comes your way. Here are some things you can do to make sure you are going to a trade show you will benefit from.
Establish Your Goal
The first step is having a clearly defined goal set before deciding on an exhibition. You need to ask yourself if you want to get leads or network with other professionals. Do you want to reach executives of companies or are you targeting the consumers directly?
Ask Your Customers
Find out what shows your customers are planning on going because you’re bound to find similar buyers at the event. It’s a great way to meet more potential customers than participating in random shows.
Do a Little Research
Try to find out what events your competitors plan on going to. Not only can you guarantee your target audience will be there, but it will give you the opportunity to find out what new products your competitors will be offering, as well as how their convention booth is set up and what they are doing to drive traffic to it.
Also, the trade show organizers should have a list of the attendees who came last year. Ask for that list to get an idea of what professionals will be at the event and if they would be interested in what you have to offer.
Become an Attendee
Before spending money on an event that may be all wrong for what you want to accomplish, become an attendee first. Walk the event’s floor and find out what other exhibitors are selling and what is drawing people to their trade show exhibit. This will help clarify what types of attendees will be there.
These are just a few tips to help find the event that will produce the most results for you. If you sell candy and go to a dental convention, the chances of you getting results aren’t very high. To reiterate my previous points, have a goal established, talk to your customers to get a sense of what shows they’ll be at, find out who will be at the event (both attendees and exhibitors), and don’t be afraid to go as an attendee to check it out before becoming a participant. Once you have established what event you plan on participating in, the next step would be to have a trade show booth that will stand out among the others. With the right display and trade show, you are sure to be a hit!
