Marketing Home Based Jewelry Business
Owning a home based jewelry business requires a lot of discipline, artistry, determination and creativity to make it flourish. Some of the best artisans are terrible at running their businesses. Success requires more than just being able to design the most attractive jewelry. A well planned marketing strategy must be in place. The majority of home based jewelry businesses find success by combining three different sales strategies.
Gone is the day when a business could get by without having a website. Consumers expect to find information about products and services to be available on the internet. They want to see product descriptions, information about the company, and lots and lots of photos. The website should be designed to be user friendly and have an online store which allows for purchases to be made on demand.
Most communities have an array of art and craft shows scheduled on a year round basis. The shows allow jewelry designers to set up a booth to display their products. This is a great opportunity to get face time with potential customers. It allows customers to view the array of products, try on items such as bracelets and earrings, and talk to the designer. Art show displays should be accompanied by appropriate literature on the products such as a brochure and a business card. If a customer doesn’t make a purchase on the spot, they can take the marketing home with them and may purchase jewelry at a later date.
In home jewelry parties create a festive atmosphere and are typically accompanied by appetizers and drinks. They are just as much of a social get-together as a sales presentation. The jewelry can be presented, discussed and displayed throughout the party. Again this gives customers an opportunity to see, feel, and wear the items before making a purchase.
Having a website that is coordinated with the marketing literature can give the entire jewelry business a cohesive appearance. Using the same color scheme will help with a unified appearance. The company name and logo should be displayed online, as well as included on any brochures or business cards. There are a variety of website templates that can be used to create an attractive ecommerce site, and little if any programming is required. Likewise online printing companies have templates for creating brochures, business cards, and postcards that can be used by individuals without graphic design skills. So it easy for a home based jewelry business to have a professional appearance and a strong marketing campaign.
