Benefits Of Real Estate Websites To The Realtor
The early stages of a real estate agent building up his business in real estate industry involve a lot of hard work. Setting up his office, creating and advertising on agents’ websites and yellow pages, calls for investment in terms of money and time. Besides, every deal that he concludes must be on very high business ethics to establish his credibility in the highly competitive market. But after having mastered the ropes, he would like to use these as a launching pad to expand his business. The stage is now set to apply for affiliation to The National Association of Realtors (NAR). After he fulfils all their requirements, he graduates to being a “Realtor” which is a registered trademark.
High on credibility now, his realtor website now strategically acquires a degree of respect and authenticity. His realtor website is now aesthetically redesigned to catch the roving eyes of customers looking for complete and authentic services. In fact, the credibility is the only differentiating factor between an agents’ website and a realtor website, as far as visual impact goes. But the services given by both the Realtor and the agent are by and large, the same. Both promote real estate business.
Statistics prove the benefits of websites to clients. In year 2001, 48 % of buyers learned about their home through a real estate agent, and only 8% found their home on the Internet. In 2008, 16% of buyers learned about their home through a real estate agent, and 69% percent found their home on the internet. A realtor can link his website to various builders’ websites and make himself available to individuals and businessmen alike.
Builders can establish a hyperlink between their websites and those of the Realtors or Agents. Even individuals wanting to sell their properties can do that. The Realtor and the Agent then offers a price analysis of these listed properties in comparison to other properties in the same locality, preferably the ones that they have sold. The aim of the Realtor is to provide you with a figure for which he feels that your property will sell. During the process, a sort of exclusivity is agreed upon for a limited period of time wherein that Realtor/Agent has the exclusive right to sell the property. All these are displayed on the agents’ or realtor website.
The website for realtors offers advantages in a sense that the salient features of the properties put up for sale are prominently displayed on their website. If it is a builder’s property that is being developed, these agents send out leaflets, and ads in daily newspapers, hoarding at prominent street corners to give maximum publicity.
Realtor websites and agents’ websites carry a lot of routine information on the aftermath of concluding a deal. Documentation, registration process and all related information can be obtained at the touch of a key. Even your counter-offers for displayed prices can be put up. Additional information required can be had by sending them an email or submitting your queries in the Queries section of their websites
