Medicare Leads – Making the Senior Market Work
High-quality Medicare leads can make the senior market one of the most lucrative for an insurance producer.
Medicare supplement plans are designed to help pay for the health care costs that Medicare does not cover, so the audience for this product is certainly wide-ranging. Therefore, to be able to find people who may benefit from this coverage, you need Medicare leads.
As a provider of direct mail Medicare leads we can help you find the people who need this coverage. Even if your market typically is not the senior market, convincing people of the importance of Medicare supplement coverage (also referred to as Medigap coverage) will be a straightforward process.
As the Baby Boomer generation ages, the Medicare program will be put under an immense strain. Most experts agree that Medicare will run out of money – they just don’t agree on the date. Some estimates place the Medicare critical point at 2017, others say that by 2017 it will be operating at 20 percent less capacity, but still operating.
Of course, as anyone knows who has spent time in the hospital, 20 percent of a lot of money is still a lot of money!
Medicare supplement policies were created to help senior citizens prepare for the gaps in coverage left by Medicare. And since these coverage plans were based on the government’s Medicare program, they are adept at finding those gaps and filling them.
That’s why Medicare leads for Medicare supplement products are so important. Since they were designed specifically to help cover the costs of health care that Medicare doesn’t cover, like co-pays or deductibles, they will certainly be needed in the volatile health care environment that is in place today, and will no doubt continue to be in place in the future.
So it makes sense that Medicare leads are among some of the best and most profitable in the senior insurance industry. As they can be costly to purchase you should endeavor to get the best leads for your money. Here are some suggestions:
Ensure that the Medicare leads you obtain are high-quality – every single lead you receive should be from someone who recently became eligible for Medicare, or someone who has inquired about a Medicare supplement policy.
Make certain that the Medicare leads from your vendor are good value. This is a balance between lead cost and productivity. You may first be drawn to cheap leads, rather than more costly ones, only to find that they are not very productive. In the end more costly leads mat actually save you money because they result in more policies that stick. Keep records and see for yourself.
Accurate contact information for Medicare leads is a must. Phone numbers, addresses and e-mail addresses (if applicable) must be correct – out-of-service numbers or bad addresses on Medicare leads wastes your time.
Finally, Medicare leads should be easy to work. The prospects you call on should be actively seeking your products and closing them should be straightforward. If that isn’t so for the leads you are getting then something could be wrong with the vendor’s method or timing in generating the lead. Keep records and see for yourself – it is your money, and it’s your choice.
If you do all the research involving Medicare, it is easy to see that Medicare supplement insurance policies are simply one of the best products on the market today for an older American. As an insurance agent, it will no doubt be very lucrative for you to offer Medicare supplement products as part of your comprehensive insurance portfolio.
Medicare leads and the seniors market will increase the profits in your pocket.
