Too Many Elements Spoil Your Logo
Remember the old adage “Too many cooks spoil the broth”? Now hear this new tip for logo designers to know…”Too many elements spoil the logo”. Sometimes, it is difficult to understand as to what makes a wonderful logo? There is no quarreling that simplicity and minimalism bring near perfection. According to Leonardo da Vinci, “Simplicity is the ultimate sophistication”. Many brands have failed, even though their designs were created by experts. Using the design elements in disorder is the chief cause for the demise of many logos. Although embroidered logos may look good in the copy version, but it doesn’t appear the same in the actual form.
Putting together too many symbols and icons that have no relevance to the logo is a catastrophic decision. Recollect the ill-famed London 2012 logo. Although it was designed by the Wolff Olins, it was a total failure. The biggest condemnation it faced was its unclear shapes used to represent 2012. The logo altogether became a mess.
Stuffing a logo with too many design elements overshadows its core message. A working example is the Burnley logo design which looks nothing more than a clutter of rubber bands of different shades amalgamated into a composite loop. Neither does the logo in any way signify the city, nor is it fitting for an official logo.
Font is a vital feature of a logo design. Using suitable font type is critical in crafting brand identities. Fonts in logo design indicate the level of seriousness and professionalism of an individual. Recall the France tourism logo revamp done last year. Its typeface was highly criticized for its casual and childlike look.
Even though it is factual that colors add life to a logo design, but too colorful can become too unclear. The utilization of color is closely linked with human psychology. That is why use of colors must be fitting and relevant to the brand identity. A big logo design failure was Kraft’s new logo which contains a burst of colors at the end of a red ’smile’. This was obviously not fitting for a large corporation like Kraft’s and did not harmonize with their nature of trade.
In conclusion, logo designers must never neglect the fundamentals of a logo design…It should be simple, recognizable, understandable and evocative. The design elements should be used in equilibrium so as to produce an unforgettable, distinctive, attractive and meaningful logo.
