Articles Search Engine

When it comes to online marketing many people might find themselves somewhat overwhelmed by the technical jargon and the rather cloak and dagger nature of the industry, but here we will try to summarise the difference between, PPC (pay per click) and SEO (search engine optimisation) and give you an idea of the benefits and disadvantages of each, as advised by a company offering seo services in Southampton.

PPC

PPC stands for Pay Per Click, and these are the listings that you see highlighted by a lilac (previously yellow box) at the top and on the right hand side of Google Results. You pay to have your listing placed here and this method of online marketing has both its advantages and disadvantages. PPC advertising gives instant results as once you set up your campaign and ad groups you ad’s are shown within the search engine results. Another advantage of PPC is the increased control that it allows, from completely tailoring your ad text and the keywords that this shows for, but being able to control your budget down to the penny. Also it allows you to have a lot more control over where your ad is placed. Although PPC is fantastic at providing short term returns they also have some disadvantages, such as that many people avoid using the paid for ad’s as Google users either automatically tune them out or actively don’t click on them, which is often thought to be because paid for advertising is though as less trustworthy.

SEO

This is where SEO steps in. SEO stands for search engine optimisation and it is the process of carrying out numerous tasks in order to achieve rankings, and high rankings at that, within the search engine’s natural search results. SEO is often more often a long term investment, especially in comparison to PPC advertising. Whereas with PPC you will instantly get visibility in the search engine results, with SEO you may find that it takes months to gain rankings, especially on highly competitive keywords, and then it may take several more months to achieve high ranking results. So why carry out all the extra work required when you could use PPC?; well listings within the natural search engine results are often deemed to be more ‘trustworthy’ and the top three results in Google receive around 75% of clicks.

Therefore although both PPC and SEO have their individual advantages and disadvantages, when combined they make for a very comprehensive online marketing campaign. The PPC allows you to reach you target audience immediately whilst you also carry out SEO, therefore once your SEO work has taken affect you should have somewhat of a monopoly on your keywords, with both a natural listing, a PPC listing and also possibly map, image or shopping listings. As well as allowing you to reach more of you market this also increases trust in your brand as the repetition of seeing it across the search engines instils in people that your brand must be good.

So if you’re interested in finding out some information about PPC or SEO campaigns why not contact a reputable local form, like the Bournemouth seo services company we gained many hints and tips from.